Whether the story is told with words, actions or pictures, somehow one person can communicate and connect effectively with another through the simplicity of storytelling.
Stories are a universal language, and have been around since the beginning of humanity. They build connections between people and brands, which is one of the reasons why the principles of storytelling matter for business marketing. Whoever your desired audience is (internal staff, other businesses or your clients), telling the right story, the right way, really matters.
At Hluma, our role is to connect the dots. To join the hands of businesses and their ideal target audiences. To bridge this gap, we aim to help our clients to communicate in the most human ways possible by telling real, authentic stories in relevant ways to the right people at the right time.
Browse our online portfolio to see many of the stories we’ve told. To view more of them, get in touch on our contact page.
We Love The StoryBrand Approach
A good, worthwhile and effective story has 7 touch points, according to Don Miller, CEO of StoryBrand. They are as follows:
Usually, a business may assume that they are the main character in the story, or the ‘hero’. However, this principle turns this idea of marketing on its head. According to StoryBrand, the main character is NOT the business, but rather, they should be the guide or the ‘Yoda’ to the main character ‘Luke Skywalker’ who is the main character or hero in the story.
By shifting this narrative around, brands become empowering and the talk is no longer about hard selling ‘me-me-me’ marketing. It’s more about serving an ideal audience well so that they can win at the end of the day. Below are some benefits of telling an effective story, through your brand and business.
Good Stories Reinforce Our Values
Every society has a certain set of values that uphold the cultural norms. Businesses and brands are often at the forefront of influencing a culture for the better (or worse). For this reason, reinforcing worthy values and principles that make the world a better place for everyone is not only good for business, but good for society too. Every brand can make a difference in their community, society and the world. The two big questions are: what problem are you going to help to solve, and, what values underpin this quest?
Powerful Stories Evoke Emotion And Action
Inspiration is a cornerstone of some of the most powerful marketing campaigns of all time. Resonating with your ideal audience happens when you’re able to evoke empathy, emotion, and then inspire others to make a difference. Many brands have cottoned onto this principle, since whenever emotion is evoked in a person, their limbic brain responds with action. Which is why sharing relevant stories matters in marketing.
The Best Stories Are the Realest
In recent years there has been a lot more room at the table for those who live on the outskirts of society. Discrimination and biases in societies across the world have been exposed and people are becoming aware of how important acceptance and authenticity really are. Effective storytelling bridges the gaps, makes room for clarity and understanding. When a business and brand gets this right, they make room for those who need it, and create opportunities for greater impact, diversity and inclusion across the board.
Let Us Help You Connect The Dots
Not only are stories an integral part of humanity, but they are a highly effective and strategic method for marketing a business. When it comes to telling stories, and extracting the gold from a life journey or brand story, the Hluma team are well-versed masters.
To position your business for greater connection and success that resonates, let us help you tell your story.
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