A few weeks ago, during our weekly team meeting, the conversation veered toward what kind of company we’re all wanting to be part of building…

It’s one of the great things about young companies – they allow everybody to grow the business together. As diverse as we may be, it turns out we were all unanimous about one thing: we want to go big on the little things.

We want to magnify and spotlight the small, oft-unnoticed and under-valued qualities that people and organisations tend to neglect or ignore at their peril.

What little things you ask? Oh, just the small things, like attention to detail, punctuality, doing what we say we’ll do, and doing it well. In a nutshell: we want to be known for our integrity. 

For us, integrity means integration… making sure our intentions and actions are aligned, whilst integrating our public and private personas. It means making sure that we’re adding real value to each and every client we work with, and doing whatever we can to help them not only find integral branding solutions, but ensure that who they say they are ‘out there’ lines up with their internal culture and the lived experience of those who truly live the brand.

Of course, ‘little’ things like integration between a brand’s messages and its corporate culture are seldom addressed or even considered by most media agencies.

But when these faultlines show up (and they always eventually do), the fall-out for an organisation is usually anything but little. Decades of ad spend, clever campaign lines and savvy PR are made worthless in seconds when a brand’s integrity comes into question.

Much better to go big on the (seemingly) small things in our lives now – to make sure our lives line up with our values, and our work is work we can be proud of. That way, the future can only be bright, and the best will always be still to come.